Printing Sydney, Printing Services Sydney

Variable Data – ‘Getting Personal’

Direct Marketing is the secret to higher Impact and Greater Sales Results.

  • No matter what the marketing item is, if it is personalised to the buyers name it is guaranteed to make a greater impression.
  • Variable data is the process of customising each piece of print with the buyer’s details. This can be as simple as the address on an envelope which contains the letter or promotion. This can also be enhanced by printing the recipient’s name throughout the letter, to give them a personal touch.
  • Moving up from here we can add individual personalisation to a colour brochure or postcard. By using Digital Print Technology this can be achieved in the print process to make each print item unique. Reversed out text and Specialised picture components can be added to tailor a campaign to a particular person or group of people.

Talk to us about how we can increase the effectiveness of your marketing.