Under Armour and Stephen Curry are dropping not one, but two different colorways of the Under Armour Curry 4 this upcoming weekend. In addition to the More Dimes pair that we showcased yesterday, we now bring you a look at the More Dubs release.
The Under Armour Curry 4 More Dubs is a thank you to the fans, representing a loud and proud testament to the Warrior’s team colors. There are bold specks of blue on the outsole, that transition to all blue as it gets closer to the gold SC30 logo. The design creates a gradient effect, which contrasts with the all-white upper and toe box. It also plays off of the brightness of the outsole, creating a sleek and modern look. The interior pull-tab ties the shoe together, matching the gold of the SC30 logo and working in unison to create a harmonious color palette. For the legions of supporters who make up Dub Nation, this isn’t just the colorway they expect, it’s the colorway they deserve.
The Under Armour Curry 4 More Dubs will release on December 16 at Under Armour Brand Houses worldwide, UA.com and select retailers based across the Bay Area for $130.
Under Armour Basketball, in partnership with RED Interactive, Under Armour’s digital agency partner, is also launching the sneaker via a special #dronedrop – a socially-integrated sneaker drop with a tech focused, Silicon Valley twist. Here are directions on how you can get your hands on a pair.
- @UABasketball is inviting fans to visit its IG page via mobile devices to find drop zone pins
- Starting with a map of the Bay Area, fans can zoom and pan across this interactive scavenger hunt to find hidden drop sites
- After discovering the drop zone pins, fans will receive a unique QR code
- The drop zone pins are the physical locations where autographed pairs of the Curry 4 “More Dubs” colorway will be delivered via drone
All of this will be taking place on Saturday in the Bay Area so make sure you’re following @UABasketball on Instagram for all the details.